Unlike other forms of online marketing, standards for social media marketing are not black and white. There are no clearly laid out right and wrong behaviors, and there certainly are no statistics on cost-per-user. There is also, by no means, a universal code of conduct that is adhered to by marketers. While pay-per-click advertisers and SEO experts are overwhelmed with information on what is and what is not effective, social media marketers are, for the most part, left without reliable information to serve their craft. Instead, they are forced to work via trial and error, and rely on relatively soft data.

That being said, social media is not completely ungoverned by assumptions and expectations. It is social, after all, and like any other type of social interaction it is influenced by collective opinion and user discussions. These four social media faux pas are unlikely to get you thrown off social media websites or banned from public interactions on the internet, but they should best be avoided if you are in pursuance of social media marketing success.

Using ‘thin’ Affiliate Tactics

Back in 2004, MySpace ruled the social media world and spam was out of control. Hidden comments, fake friend requests, and endless repetitive blog posts all led to one direction: questionable affiliate offers and nefarious advertising banners.

Since then, there has been a transformation within social media, one that has attempted to counter against thin affiliate tactics and desperate promotion. The social media environment of today accepts promotion and commercial influence, but pushes back against aggressive marketing. As long as you keep your social media marketing tactics soft, value-filled, and genuine, you will be rewarded with success. If you end up using an outdated and selfish strategy of spam or dishonesty, you will likely be rejected by any community you try and target.

Pay-Per-Post Marketing

Blogs are part of the social media arena and they are held to the same high standards of any other social media platform. They are accepted as commercial entities, but at the same time resented for their success. They are treated as an outlet, yet neglected by users that could contribute. More than anything, blogs are abandoned when they become commercialized above all else. Remember, while your blog may earn you money, it could likely mean significantly more to your audience than it does yourself.

Thin, Fake, and Generic Conversation

Internet marketing expert Seth Godin has often asked his readers whether it’s truly worth engaging in social media if your message is dry and generic. Realizing that this suggestion is not to give up social media entirely, Seth’s followers consciously chose to change their approach and become more unique and influential when engaging with the world.

Social media communities can and will ignore you when you have nothing interesting to say. Join the conversation, but do not treat it as something you cannot be changed. Offer information and value beyond what is currently available and you will be welcomed, appreciated, and compensated; parrot the same old information and you will be brushed aside.

The “friend everyone” Approach

The “friend everyone” approach is normally seen alongside the thin affiliate strategy used by thousands of marketers in an attempt to appeal to a large group of people in little time. It is a classic spam tactic, and it is one that is rarely successful for social media marketers in today’s highly competitive and scrupulous internet world.

The top Twitter users are not necessarily those with the most followers, just like the most popular Facebook pages are not those with the most fans. Build real relationships and you will be rewarded with loyalty; friend everyone that comes your way and you will end up with a large list of thin and utterly worthless online connections to bot accounts and trolls.

Google’s new instant search feature has brought about much criticism due to a belief that it’s far too geared towards sales-friendly search terms. While there’s certainly no shortage of differences between how Google directs its users and the intended actions of the websites they list, similar complaints are also growing significantly more common on the social media scene.

The feelings of most who oppose the new changes to the search engine giant appear to be in reaction to ‘pushiness’ – the obvious attempts of websites and online marketers to direct their users down a specific sales path. Facebook’s sidebar advertisements are another frequent target for most complainers. Sidebar boxes appear regardless of a user’s actions, making it difficult to visit any pages without being prompted to take a certain action, often one that’s geared towards a company trying to make a sale.

The prompts have appeared on Facebook for some time now but due to recent privacy concerns they’ve developed into a much larger issue. The goal of these promotions is to increase user interaction – a task that social networking websites are particularly efficient at. But when these actions aren’t user-prompted, it becomes difficult to know which interactions are truly called for by friends, and which are automated purely in an attempt to make a sale.

For social media marketers, the revolt against pushy advertising practices could be a blessing in disguise. Users appear to be growing increasingly distrustful of internet giants such as Facebook and Google, and the amount of trust remaining among the general population appears to be fairly consistent. As privacy concern reports continue to put Facebook in the public eye, internet marketers seem to even be benefiting.

There’s a lesson to learn from this ‘pushiness revolt’. Facebook, Twitter, and other social networking websites benefit from a lack of hard sales. Users very rarely enjoy being told what to do, and they’re particularly reluctant to comply with predefined actions at the request of a computer. While that could sound like a strike against marketers, it’s really something that can be used to in their favor.

Avoid hard sales and you’ll win the trust of social media audiences, particularly on a platform that sometimes overwhelms with advertisements. If your goal is to build a natural audience on a mainstream social media platform, it could even be worth limiting your commercial output until you have sufficient subscribers for voluntary, action-based social media marketing.

The focus of every business is to be sustainable for the long term and it is their job to always keep an eye out for the ways of the future. Even today however, with business all over the world competing for their own market share, there is a multi-billion dollar market this is not being fully tapped in to: moms.

Why are moms so important?

Moms are enterprising. According to BSM Media Inc., mom spending is already over the trillion dollar mark. That’s more than the GDP of most countries in the world today.

Also according to BSM Media Inc., almost 90% of moms consider themselves the financial head of the home. Their husbands may bring home most of the bacon but it is the moms who decide how it is spent. Everything related to the home: kids clothing, appliances, electronics, outdoor furniture, accessories, and home improvement items are all usually purchased by the female head-of-household.

Any husband that shops for these things is surely going to consult their wife before buying them. Why? Wives generally do the research into these products to find the best available options. Moms influence as much as 85% of the purchases for the home. That’s over 70 million women in the U.S alone we are talking about here. It doesn’t get much bigger than that.

Consider all of the tasks that moms are generally responsible for on a daily basis. They work, take care of the housework, shuffle kids around to various activities, prepare most meals, and manage the finances. In order to keep everything organized they employ a wide variety of the technology and gadgets found in the home which means they will certainly have a hand in the purchasing of it all.

Moms are also savvy on the Internet. A trend for many years has been moms coming out of traditional careers and starting their own businesses at home in order to free up their time to spend with the kids. To that end, communities of mothers have brought about blogs, websites, and forums designed to teach other moms just about everything. Their buying power has been increasing exponentially alongside their knowledge.

Manly Mistake?

Traditionally, the only products marketed towards women were household products and cooking items. This goes back to the archaic patriarchal thought that a woman’s place was in the home which has held many countries back economically.

Women and moms have made an imprint in many areas that were thought to be solely for men in the past. Positions such as CEO, CFO, and company president are now often held by women. They don’t just surf the Web, they are becoming entrepreneurs with widening influence over Internet marketing. Having moms shun your product because you are not marketing to them means they are also spreading the word to other moms across the world (via the Internet) and within their own communities. This would be a massive setback for any company to experience.

The Future

Moms are influenced by other moms. Several generations of moms are coming together to influence the spending habits of major corporations. In the future this trend will only continue to grow. As moms become more “connected” in the world, their spending will increase along with their influence. No product is off limits to be marketed towards moms.

Moms do rule the world. Gain the support of savvy moms with your products and your business will reap the benefits.