Elayne Whitfield, BA, MVA ~ VA Industry ExpertSubscribe Now

Using Your Social Network Presences to Promote Your Podcast

Promoting Podcast on Social MediaUnless you’re just now emerging from several years under a rock, you’ll know that social networking has taken the world by storm. Sites like Facebook, Twitter, and Instagram are all excellent platforms for connecting with your friends and family but they are also fantastic tools that you can utilize to promote your podcast and acquire new listeners. These sites give you the ability to promote to their millions of users but best of all, they are easy and often cheap or free depending on what social media marketing strategy you choose to engage in.

It’s important to diversify social network platforms when planning your marketing efforts and remember not to limit yourself to only using the big sites. There are a number of niche social networks you can tap into. To begin with, take a look at services like Ning. Ning allows its users to create their own social networks, often for very specific interests. Seek out and become a member of these micro social networks. You may not be promoting to many people at once through these sites, but if you've carefully selected the right networks to tap in to, you should be able to establish a high conversion rate for those who you do connect with. They have the same interests, after all!

Targeting by Groups, Fans, Likes, or Dislikes

Most large scale social networks employ some method or function that allows users to tag or become part of a group related to a topic they are particularly interested in. Take the time to find these niche groups of fans and promote your podcast to them. If you can narrow your promotion down to the right relevant groups you will be able to garner much more positive attention than if you were to just try and appeal to the broader population of users.

Bulletins & Announcements

Utilize your social network's announcement and notification system. Have you recently released a new podcast or do you have some exciting news to share with your audience? Let everyone on your friends list know about it. You may spark interest in people who haven't thought about your show for a while which can help regain old listeners. Remember, not everyone uses RSS feeds or has the time to keep up-to-date with all of their favorite sites and content producers. That being said, it certainly does seem like everyone today has time to log into their favourite social network to see what's going on.

Getting the Most Out of Your Friends List

Trying to add as many people to your list as quickly as possible can be time consuming, expensive, and most likely very ineffective. Instead, narrow your focus and consider what specific kinds of people listen to your show. If you can, try and compose an audience profile and determine what your ideal listen would look like. This should include information like the average age of your listeners, if a certain gender tends to listen to your show more, and what their relationship or financial status generally is. By targeting your marketing efforts towards these individuals you'll produce much more effective results.

Social networking sites are powerful platforms and, if used correctly, can be one of the most effective ways to promote your podcast. When trying to use these platforms for marketing, always remember to be genuine in your efforts. If you focus on promoting yourself to people who will be more likely to be interested in what you have to say, gathering a large following is a very real possibility.

How to Find Great Clients

How to Find Great ClientsAlthough running your own business can be difficult at times, it can also be extremely rewarding. Often the differentiating factor is the type of clients that you do business with on a regular basis. The better your clients, the smoother things will run and the more satisfied you will feel. It makes sense to create a strategy to find great clients so here are a few tactics to consider when doing so.

Get Referrals

When you find clients that you enjoy working with don’t be afraid to ask them for referrals. People tend to be attracted to likeminded individuals and clients referred from existing clients tend to be of the same caliber. Good clients will lead you to other good clients.
If this is something that is working for you, you can even consider offering a referral program for your business. Give back to your customers who refer others by giving them a credit towards your services or a discount.

Network

One of the best ways to find people you enjoy working with is to put yourself out there and network whenever you get the opportunity. Sometimes you’ll click with another business owner and a simple, “I’d love to see how we can work together” may end up producing profitable results for years to come.
Networking both online and off is a fantastic way to find great clients. In fact, you may find that networking is the best source of ideal clients for your business.

Partnerships

Consider forging partnerships with other business owners that you enjoy working with to expand your potential client pool. For example, if you’re a virtual assistant who provides social networking management services you might partner with someone who creates social networking graphics. Together you could offer a complete social networking package.

Ask

Put the word out there about you. Let your friends, family, and associates know that you’re looking to bring on two or three quality clients to your schedule. You might be surprised at what you find and you could even end up with more quality clients than you have time for.

Before You Get Started

There are a few steps to take before you begin searching for more clients. Taking these steps will ensure you’re attracting the type of client you want and will also make sure you are able to accommodate their needs.

  1. Make sure you have the resources to take on new clients. If not are too swamped with work and other commitments at the moment, consider eliminating some other clients or tasks from your calendar. If you want to bring on new clients you need to make sure you can meet their needs.
  2. Identify exactly what you want in a client before you start searching. What makes a client great to work with? Are they easy to communicate with? Do they provide minimum enough instruction for you to get the job done? Do they pay well and on time? Define what makes a good client for you.
  3. Take steps to make sure that all of your clients know how much you appreciate them. Creating some sort of customer appreciation strategy will go a long way for you. Finding those great clients is only the first step; you want to make sure to keep them too.

Finding great clients isn’t difficult. Know what you’re looking for, don’t hesitate to ask for new clients, and pay attention to the specific service you provide. A good client can stick with you for years. It’s worth the time and effort to show your appreciation.

Things to Consider When Creating a Content Plan for Your Blog

Things to consider when creating a content plan for your blogCarefully preparing the content for your blog will put you ahead of others in your industry in a huge way. Many bloggers will only blog when inspiration strikes them instead of having a regular content plan. Those who are serious however and want to create a money-making, high value blog, will always start with a plan. Here are some important things to keep in mind when creating your plan.

Understand Who Your Audience Is

Part of running a great blog with compelling content is to really know your audience inside and out. You need to know what words will make an impact with them and which ones they will respond to. Also, you need to know their general worries, fears, loves, and interests, and how they relate to your products and/or services. The more you can speak their language, the more drawn to your products they will be.

Know Your Industry

The niche you’re involved in has a past, present, and future. It’s important to understand the history of your niche as well as who has been making an impact. Knowing about your industry will keep you on the forefront of everything which can help you improve the content you create and that will take you to a whole new level.

What Seasons, News, and Events Impact Your Niche?

Keeping an eye on upcoming events and being aware enough to jump on things that have just happened are important components in creating an excellent content plan. Whether you blog about events, accomplishments and happenings in your own life, or about a business industry, it doesn’t matter. Keep it relevant by matching it to things your audience cares about that are currently taking place.

Consider the Impact of Newsletters, Email, and Social Media

In order to be successful today, your blogging content has to work in concert with newsletters, email, and social media content. You cannot plan your blog content without thinking about how you will promote the complimentary content. It’s no longer good enough to just write it and assume people will come – instead, it’s important to understand how it all works together.

What Other Pages Will Your Blog Have?

Your blog needs to have more than just a blog page. There are important pages that you will need also in order to look very professional. Potential pages to choose from may be:

      • About
      • Contact
      • Guest posting information
      • Advertising information
      • Media
      • Services/product
      • Archived posts
      • Tools and resources
      • Subscribe
      • Start here
      • Privacy policy
      • Terms of service
      • Disclosures page

Not only are these pages important, but they also provide more room to add in copy that is needed to attract search engine traffic. Decide in advance what pages you’ll have so that you can plan the content for each page before everything goes online.

Categories Are Important But Don’t Have Too Many

Once you’ve determined the pages you need outside of the main blog page, it’s important to determine which categories you’ll have on your blog. Limiting the number of categories for your blog is also important; stick with somewhere between 9 and 15. The more you can narrow down your subject matter and categories, the more focused your blog posts will be and the easier they will be to find for your readers.

What Type of Content Schedule Will You Choose?

When creating the content plan for your blog, be sure to choose how often you will be posting content. This is very important to know ahead of time as you can then create an editorial calendar based on the products and services you want to promote at certain times.

What Are the Major and Minor Keywords That Define Your Niche?

Studying keywords within your niche can help you come up with categories as well as subjects which you plan on blogging about. These subjects can also help determine what forms the content will appear in. For example, you may want to interview big names within your niche. These interviews could be suited for a podcast while a “how to” post might be better to appear as a video on your blog.

Without a plan of action to move your blog forward, it’s easy to get stuck only blogging when the whim strikes. This is one of the biggest reasons why most blogs do not produce an income or lead to much success. Blogging with purpose and focus will make all the difference, and that starts with a content plan.

Common Mobile Marketing Mistakes

Common mobile marketing mistakesThe landscape of internet use is dramatically changing. Mobile sales are outstripping PC sales, over half of social media users are doing so from mobile devices, and approximately half of your audience is using mobile devices to read their emails. Because of this rapid and substantial change many marketers are making serious mistakes when approaching their mobile audience. Thankfully, you can avoid these issues if you just think ahead.

Here are some common mistakes to avoid:

Creating Complicated Opt-in Processes

You can always get more information from customers later, but creating an easy and streamlined opt-in process greatly appeals to mobile users. When a customer is using a finger instead of a keyboard to click boxes and type in information, they will become frustrated if the procedure is too complicated or lengthy. Make it easy; remember that less is more.

Not Ensuring Links Work for Mobile

When you send any email link it needs to be able to be read on a mobile device because you need to assume that’s where readers will be viewing it. Can the user click through easily? Does the website work well using any device? Can the user get around the navigation?

Not Being Targeted in Your Actions

When you send out a message or put out content, know why you’re doing it and who will be seeing it. You can use your email and website metrics to determine which devices your audience uses so that you can ensure that any device can access your info.

Not Understanding Laws, Rules, and Regulations

Like with most things to do with marketing, there are laws, rules, and regulations that need to be followed. Ensure that you become familiar with these laws so that you don’t break any of them and make things more difficult for yourself than they need to be. Opt-in regulations and privacy concerns are important to most people so they should be to you too.

Using Too Much Text for the Space

Remember the size of most mobile devices is about 3.3 inches of space. If that small space is overrun with text and your user has to scroll sideways forever to read all the content, they’re going to get frustrated and give up fast. There are ways to optimize your content within the code to ensure that it automatically adjusts based on the device your audience is using.

Not Creating Ongoing Value for Customers

As important as access is, creating value is equally essential. If you’ve created an app for example, if you don’t want to lose your customer, one way or another you’ll need to remind them about the app by offering updates, extensions, and more. The value of a long-term customer cannot be underestimated so keep them engaged with your product.

Building an App without a Plan for Marketing

Apps are a great way to get involved in the mobile marketing landscape. That being said however, creating an app is like creating a whole other business and it comes with new responsibilities. You not only need to create the app in a way that people enjoy using it, but you also need a marketing plan if you want it to be successful.

Not Having Clear Calls to Action

Once you know the purpose of a message that you want to send out, it’s imperative that you craft clear calls to action. Sometimes you may need to test different CTAs to find out which ones work best for your audience.

Treating Mobile as a Separate Entity

While mobile is a huge platform and should be considered by anyone who wants to market online today, it’s also important to remember that mobile devices are simply tools for users to access your content. Much like different browsers, different devices have different code requirements. Thankfully though, by using HTML5 and responsive coding, you can make your websites work for all devices seamlessly.

Avoiding these common mobile marketing mistakes will help you become a winner in the online marketing game. Don’t ignore the statistics of a changing environment when bringing your marketing campaigns into the present. Gear yourself towards mobile or you’re going to be leaving money on the table.

The Key to Continual Growth and Expansion

The key to continual growth and expansionIf you want your business to be successful in the long term it is important to continually strive to grow your customer base and expand incoming revenue. If you’re not growing and expanding, you’re stagnating or moving backwards. There are many ways in which you can experience continuous growth and expansion in your business, as well as in your life.

Here are just a few:

Start a Joint Venture Partnership

Although it may be out of your comfort zone, get out there and work on a project with someone who you might normally see as a competitor. If you know someone who promotes complementary products and/or services to yours, get on board with them to promote something jointly. The more often you participate in JVs, the more markets you will be exposed to.

Create More Products or Services

Diversifying your offerings can help you expand and grow in many ways. For example, if you currently run an online course on how to do something, you can expand to offer one-on-one coaching services to delve even deeper into that expertise. This does not require any new skills on your part and it can bring in more money for you.

Outsource More

A fast and simple way to grow your business is to take on more clients. Of course you’re only one person, so you might need to outsource some of your work to others to ensure that you can accommodate this added workload.

Teach What You Know to Others

If you have a specific skill that you can share with others to help them become successful like you, don’t keep it to yourself. You may see this as a way of helping your competition but in fact it is a way to set you apart from them. You’ll not only get more customers but you’ll also be seen as an expert in your field.

Write a Book

If you already have knowledge for something specific the best way to establish your expertise is to write a book on that topic. Then going forward, you can use the book to promote your other products and services. You’ll earn extra money from the book and from the added promotional opportunities the book exposes you to.

Get on the Speaking Circuit

Once you have a book, a course, and a coaching program, you can easily get out and begin to speak about your expertise at various events. Through paid speaking engagements you can get the word out about your business to even more people and solidify yourself as an expert.

Be Consistent and Persistent

If your business is already growing and expanding don’t just sit back and relax; it is important to keep doing what you’re doing. At the end of the day, dedication, consistency, and persistence will pay off for every business model.

Network More Efficiently

Networking is essential for any business to expand. Take a look at how you go about networking and who you’re networking with. Make sure to network strategically with potential joint venture partners, potential customers, as well as colleagues. Especially at events, there will often be limited time to network so make sure you spend it wisely.

Growing in the right direction requires self-awareness and a vision for what you want to accomplish in the future. Occasionally assess your goals and where you are at to ensure that you are on track to be where you want. If you’re succeeding, keep on doing what you’re doing. If you’re behind, it’s okay; you just need to adjust.

Self Sabotage – How to Recognize & Overcome it

Self sabotage – how to recognize and overcome itAre you your own worst enemy? As hard as it may be to realize, maybe the reason you aren't achieving the success that you want is because of self-sabotaging behaviour. The good thing about this however, is that you are the person who can fix it, the only person who can fix it!  It’s important to identify what you’re doing to yourself and then turn it around.

Playing the Waiting Game

If you find yourself saying, “I’ll do that once xyz happens” you should stop it right now. You may have always done this and not even realized it was a bad habit. “Once I lose weight I’ll go hiking.” “When I finish this client’s work I’ll write that book I've always wanted to.” “When I do x then I’ll do y.” It all makes sense but it’s just another one of putting things on the backburner indefinitely. If you don’t take action now, nothing will happen.

You Hang Around the Wrong People

Yes, even as an adult you can choose the wrong group of people to be friends with. If you often find yourself at odds with your friends’ values and life goals, or you find yourself apologizing for other people’s behaviour, then you’re likely just making excuses to avoid the inevitable conclusion. You've outgrown your friends and they are holding you back.

Saying: “I’ll never ….”

Fill in the blank with what you’ll never say, do or feel. Much of life’s success starts with your state of mind. If you don’t believe you’re business will grow or you’ll never lose that extra weight, you likely won’t. You have to envision the success you want to achieve to make it happen. If all you see is negative, that’s all you’ll get.

“I Don’t Want to Do It Alone”

Ultimately, you have to work for yourself. If you wait around for everyone to be on the same page as you, you may miss out on a great opportunity. Whether it’s starting a business, seeing a movie, or trying a new restaurant, don’t be afraid of doing anything by yourself.

Thinking You’re Not “As Smart As….”

In reality, someone out there is always going to be smarter, prettier, or better than you. By saying that you’re not something, you’re just putting yourself in a box that you will have a hard time getting out of. Forget about who you think you are, and do what it is that you want to do. There’s no need to hold yourself back worrying about perfection.

You Hide Your Feelings

When someone asks you a question about your feelings, it is important to not simply say “I’m fine” and leave it at that – especially when you are not fine. If you avoid negative feelings like this you can actually get stuck in a certain mindset. This is true whether it’s about work or something personal. You have to acknowledge things before they will change.

“My Client Needs Me”

Everyone is replaceable. If you find that you’re working with someone just because you think they need you, even when the relationship is not working for you, you’re really wasting your time. A client who is not compatible with you will drop you the moment they find someone they’re compatible with. Don’t do anyone any favours unless it is in your best interest and you really want to.

You Lack a Support System

Support can come in a variety of forms, from human support to electronic support. If you set up a good system to help you stick to your schedule (whether it’s for work or fun) and get help when you need it, you will be a lot more successful and a lot less stressed about time management.

Being self-aware enough to notice self-sabotaging behaviour will go far in helping you reduce it. Give some thought to how you’re running your life so that you can kick self-sabotaging behaviour to the curb.

Money Doesn’t Equal Success

Money doesn't equal successSuccess means being able to do what you want, when you want. It doesn’t mean being able to buy what you want when you have enough time off work to do so. Question what success really is and you’ll quickly realize that it is more related to freedom and than anything else.

Someone once said that “While money doesn’t buy happiness, it sure does make me giggle a lot.” Obviously, this was said by someone who not had significant wealth to their name, but also had time to spend it. Because the truth is, money alone doesn’t create joy; being able to spend time on what you love, and do things with those whom you love is, what happiness and success truly is. When people want to become entrepreneurs they don’t actually think about the work and the money; they think about the freedom.

What Is Success?

Success is freedom. Success means that you can take the day off to spend it with your kids on a school field trip. Success means that if you want to enjoy a leisurely breakfast with your spouse on a Monday morning, you can. Success means that if you want to take that trip to Nepal, you can. Yes, money does help you afford these things, but money is only the means by which you can purchase them and anyone can make money. Most importantly is the ability to enjoy your money and not everyone who has money has that ability. Time is finite; money is not.

The Value of Time

Timothy Ferriss, in his book, The 4-Hour Work Week says, “To enjoy life, you don’t need fancy nonsense, but you do need to control your time and realize that most things just aren’t as serious as you make them out to be.” That’s why if you choose to prioritize the things you do based on money, it will often backfire. Instead, base everything you do on what kind of time it will cost you. What will it take you away from that you really would rather be doing? Some things, of course, have to be done that we don’t want to do. But, most of those things can be outsourced and worked around to accommodate the most important things on your to-do list. Most things can simply wait.

People who are truly successful in life realize the reality of the limits of time and do everything they can to make the most of the time they have. That’s why some of the most successful people you know are probably so incredibly productive. Successful people often live by their calendars and schedules. This might seem unromantic but the truth is, scheduling in work and fun will make your life better by leaps and bounds.

In fact, get out your calendar right now and first schedule in all the things you want to do with your family and for yourself that are not related to work. Once you’ve done that, you can fit in work around those things. That’s the entire point of becoming an entrepreneur - to have freedom, but it’s important that you remember what really freedom really means. Freedom is time, not money. How much is your time worth?

The Importance of Taking Time for YOU

Woman relaxingYour parents or grandparents may have lived in an age where simple hard work was the best way to achieve success in their careers, but times are changing. It used to be true that if you worked hard, you were guaranteed to succeed, and this kind of work ethic has certainly built the economy that we all enjoy today. Fortunately or unfortunately however, these days are all but over. Running a business 364 days a year for 35+ years straight or sticking with a single company for your whole adult life to work your way up through the ranks are more often than not, ways of the past. Today, when it comes to work ethic, it’s about quality over quantity and that means taking time to make sure that you YOU are at your best.

It is common knowledge now that stress and overworking can lead to physical health problems. In the past, letting stress get the better of you would have been seen as a weakness, but with modern medicine we now know that stress can be a serious contributor to negative health. Taking time to relax, both after work and on your vacation days, will lead you to be more productive when you do work. In fact, the benefits of taking time to relax and recover from a busy work life are becoming so well documented that a law was recently put forward in Japan to make it mandatory to take a certain number of days off. This law does not have to do with employers being required to provide their employees with a certain number of vacation days, but rather with requiring employees to actually use a certain number of those days off that they are given. Time off is important and the benefits are becoming more and more widely known.

While reduced stress levels will benefit you physically and improve your productivity, knowing that you are able to regularly enjoy relaxing vacations will allow you to appreciate the lifestyle that you have overall. Stress could be a complete non-issue for you at your job and your day to day life could be relatively stress-free. But if you don’t have vacations to look forward to and enjoy, your happiness won’t be at the level that it could be and this could affect all aspects of your life. Taking time off to physically rest your body is important but so is associating your life overall with consistent and enjoyable holidays.

With all this being said, it is important to remember that your time off should actually allow you to have time to yourself. Taking holidays are one thing, but with family commitments and children around it is often easy to lose track of your own need to just relax. Make sure you get time away from work and that you use that time to focus on things that you like to do. You will enjoy it now and you will thank yourself for it later.

Life is not all about retirement and you do not need to be waiting around until your 70s to take a break. Working hard and saving is important, but so is enjoying the ride and taking time for you!

How to Create Impact with Short Blog Posts

How to create impact with short blog postsLonger blog posts may seem like the best way to convey your thoughts and attract attention because you have more space to make your point with. In reality however, it is the content that matters most, not the length. People are also impatient these days and they want to get the information they need fast. Long posts are valuable too but once you become proficient with 300-500 words you may never want to go back to spending time on extensive pieces.

Start with a Compelling Headline

As trivial as it may seem, headlines are what attract readers and there’s no denying this. Your headline needs to tell the reader what’s in the content without being absurd or misleading. Tell them what you’re going to tell them in a way that will maximize impact.

Be Concise

If your post is going to be short you are going to want to make sure the small amount of text that you do provide is full of valuable stuff. Cutting back on text doesn’t mean you get to cut back on content. You still want to deliver information, just without all the fluff. Good editing will help make your short blog posts impactful without having them filled with unnecessary things.

Make It Scan-able

People read differently online than they do on paper. Instead of reading the standard way from left to right, an online format allows people to scan something from top to bottom first while looking at the left side of the page. Using bullets, headlines, and attention-grabbing headlines will help guide the reader through your entire post without requiring them to read every word.

Laser Focus the Topic

A short blog post needs one primary focused point to consider with one main topic. For example, instead of “Five Reasons to XYZ” you might want to write about “The Most Important Reason to XYZ”. The difference here is that many people will not really care about the 5th best reason to XYZ so focusing on “the most important reason” will be focusing on exactly what they want.

Engage Your Readers

Always ask for comments. You can make a huge impact with engagement after your one-topic blog post. This makes the short blog post worth more than a larger post in terms of shareability and activity.

Include Relevant Graphics

Using effective images will make it more likely that your blog post will be opened to being with and more likely that it will be shared by those who read it. A well-composed blog along with the right graphics will make a huge impact.

Practice Good Copywriting Technique

The best thing you can do is to remember that verbs are more important than nouns. Actionable content gets better results. Most people don’t consider copywriting when composing a blog post, but with a short blog post it’s essential if you want your post to be impactful.

Know Your Audience

What demographics comprise your primary audience? Which platforms does your audience use to access your content? How can you customize your content to match audience needs, wants, and preferences? What does your audience want and need to know? The more inside information you have on your audience, the greater the impact you can provide in your short blog posts.

Short blog posts take less time to write, they don’t have to keep the reader’s attention as long, and they focus on only one topic at a time. Focus each short blog post on a minute topic that is important to your audience for the most impact.

How to Create Wow-Worthy Content for Your Blog

How to create wow-worthy content for your blog  When people read your blog your goal is for them to immediately want to share it with their friends and then click away thinking, “Wow, that was awesome!” With blogs being such a large part of internet marketing today creating wow-worthy content is more important than ever. Here are a few tried and true methods that you should consider if you want your blog to be truly successful.
 
 
 

Know Your Audience

Remember, audiences change and it is not as simple as you may think to keep on top of who they are. Studying your audience as they grow and develop is important for you to stay ahead of trends. A great example to look at for this is a company like Ivory Soap. They have been around since 1879 and although their audience has always consisted of the same general demographics, their morals and ideas have changed a great deal.

Keep Up-to-Date on Industry Trends

The more you know about your industry, the more knowledge you’ll have to share with your audience and the more valuable you’ll be to them. Being aware of what is going on will make you a go-to person for information in the niche you’re involved with. Reading and studying your industry will also improve the quality of how you run your business too.

URL Structure and Tags Matter

Often times bloggers will underestimate the power of the right URL structure and the tags they use on their blog posts. These things still matter. The best URLs consist of unique, keyword-rich titles, and the best tags consist of keywords that are within the content. Don’t forget the tags on your images. Make it all count.

Know Your Numbers

Do you know what kinds of blog posts bring the most attention to your blog? If you don’t, you should. Once you know what types of blog posts get the most shares, views, engagement, and comments, you can create more of that type as well as spiff up the ones you already have.

Create Shareable Content

Content that has valuable information, great images, or content in video form, is shared more than other types of blog posts. Pay attention to what your audience shares and create more of that.

Link Internally

A great way to draw more attention and up the wow-factor in your blog posts is to develop good linking practices by linking internally to other blog posts that relate to the current post your audience is already reading.

Understand How Keywords Work

From short tail to long tail and all in between, there are many different types of keywords. The more you can understand how keywords work and which ones are important within your niche, the better you can use them to your advantage.

Use Many Forms of Content

Don’t skimp on your content variety. Use different forms of video, images, podcasts, text, and more. Your blog will be much more dynamic and interesting if the content used is not always the same. For example, some “how to” blogs might be best presented along with a video rather than a text only post.

Engage Your Readers

Don’t leave out your calls to action and reader engagement ideas like asking them to buy, click, read, or comment. By promoting it upfront you’ll get a lot more engagement than if you just hope it happens on its own.

Creating wow-worthy content for your blog will come naturally the more you understand your niche and what your audience likes best. If you’re unsure about anything, consider polling your audience to find out what types of content they prefer and what products and services they need most. Stay focused and up-to-date and your blog will be successful.